Lighting
/lightingDesk, pendant and ambient fixtures where form reads at a glance.
diffuser geometrycable exitbase weight
Industrial design, on tap · AI product concept design studioSee your product—
See your product—
before you tool up a single mould.
Formcraft turns a plain-language description into concept directions, a material board, an indicative spec draft and a 360 turntable render — ready to take to a factory for a quote.
The Studio
Describe a product. Watch it take form.
Chat → concept directions → image set → turntable → Design Pack PDF. Fully operable below.
01 / Describechat brief
Start from a real brief
Category
Material
Style
Size hint
AI DISCLAIMER — Outputs are conceptual and indicative only. Not a manufacturing drawing, and not a certified engineering, structural, electrical or safety assessment. Verify every dimension, tolerance and material with a qualified engineer or factory before tooling.
Your concept brief renders here.
Describe a product on the left. Formcraft returns concept directions, a material board, indicative dimensions and a spec draft — then generates the concept image set, a 360 turntable render and an exportable Design Pack.
→
Directions
→
Material board
→
Spec draft
Workflow
Five steps from a sentence to a spec.
The same design DNA a studio would apply — form exploration, material selection, indicative dimensions — compressed into an operable tool you drive yourself.
01
Describe
Tell the studio what you are designing — type, use, material, size and style keywords.
02
Directions
Get four concept directions and a material board. Pick the form language that fits.
03
Adjust
Swap materials and colourways, nudge proportions, compare directions side by side.
04
Render
Generate the six-image concept set and a 360 turntable render in 16:9 and 9:16.
05
Export
Download a Design Pack PDF: renders, indicative spec draft and a factory conversation list.
What it designs
generic concept objects · no third-party IPConcept-ready categories
Drinkware
/drinkwareStackable vessels, tumblers and modular ranges.
stack registrationlip radiusgrip volume
Desk Accessory
/desk-accessoryOrganizers and small objects that live on a work surface.
footprintcompartment splitcable routing
Homeware
/homewareStorage, containers and everyday objects for the home.
lid sealnestingwall thickness
Material board
Aluminium
Brushed / anodized · CNC or extrusion
Cool tactile weight; holds tight radii and crisp edges.
Bamboo
Natural / oiled · Laminated stock, machined
Warm, renewable, reads well for eco-forward launches.
Ceramic
Matte glaze · Slip cast or press
Soft light diffusion; expect draft angles and shrinkage.
Pricing
Full pricing →Subscriptions, in USD. No credits, no top-ups.
Studio
POPULAR$27/mo
For a single crowdfunding launch or a solo product creator.
8 products / month8/mo
Foundry
$119/mo
For DTC and hardware teams shipping new products continuously.
Unlimited products∞
Who runs Formcraft
A registered UK design company, gone digital.
Formcraft is operated by SLD DESIGN SERVICES LIMITED, an active company registered in Scotland whose original work is industrial and product design. The studio is the online-only, subscription version of that craft.
- Status
- Active
- Registered
- Scotland, UK
- Since
- 2011
- Discipline
- Product & industrial design
- Delivery
- Online-only SaaS
- Currency
- USD
Bring the product in your head into the light.
One sentence in. Concept directions, a material board and a spec draft out. Start free — no card required for Sketch.